CASH OR TRASH LANDS ON PORTUGAL’S PUBLIC BROADCASTER RTP

Portugal becomes 12th international adaptation of the long-running factual entertainment format, which has produced more than 10,000 episodes worldwide

Warner Bros. International Television Production (WBITVP) has announced that Cash or Trash is coming to Portugal after public broadcaster RTP commissioned a local adaptation. Portugal thus becomes the format’s 12th international territory.

Known locally as Negócio Fechado and hosted by Tânia Ribas de Oliveira, the series will air on RTP1 Monday to Friday and will be co-produced by WBITVP Spain & Portugal and Coral Europa.

In Cash or Trash everyday people dust off antiques, heirlooms and oddities, hoping they’ve uncovered a hidden fortune. Expert appraisers first reveal the secrets and surprises behind each item, before sellers head into the Dealer Room, where buyers go head-to-head in bidding battles. Some walk away with a healthy sum, while others leave empty-handed.

Since launching in Germany in 2013, Cash or Trash has produced more than 10,000 episodes globally, with adaptations in territories including Germany as a daily series for ZDF, France for France Télévisions, Italy for Discovery, the UK for the BBC, Austria for Puls 4, and Serbia and Croatia for Nova TV.

Pablo Abelenda, Head of Content at WBITVP Spain, said: “Cash or Trash is one of the daily formats with the strongest presence on European public-service television. Its premise is simple yet extraordinarily effective, generating emotion, tension and surprise in every episode. The arrival of Negócio Fechado in Portugal is an excellent opportunity to further strengthen the relevance of a brand with a proven track record in the audiovisual market. This project not only reinforces our presence in Portugal, which spans more than 15 years, but also consolidates our strategic partnership with Coral Europa. The combination of unpredictable bidding, surprising objects and personal stories has enabled the format to connect with audiences in a wide range of countries, and we are confident that Negócio Fechado will do the same with Portuguese viewers.”